SEMrush: All-In-One SEO and Digital Marketing Tools [Rank#1]

SEMrush is the first SEO tool that provides a wide range of SEO tools in one platform. That’s why you may say it is like an SEO toolbox.

With SEMrush, you can create a powerful Keyword Planner, SEO, and Content Planner. All those three tools are interconnected and based on each other. 

Also, SEMrush can help you to analyze your competitors’ backlinks, top traffic sources, content analysis, competitive backlinks, social media traffic, and even competitors and the websites they backlink to.

SEMrush is a data analytics platform combined with an SEO toolbox.

As an SEO, it is essential to know how your competitors are ranking their websites. Knowing where they get their backlinks to hold these sources and build the backlinks to your site is necessary.

So, SEMrush is one of the best SEO tools to do that.

SEMrush, being the first and most helpful tool, is like having an all-in-one SEO toolkit. It provides all the tools so that you can cover your bases with it.

SEMrush is your go-to resource for analyzing your competitors and finding the best keywords as an SEO tool. SEMrush gives you keyword suggestions based on their difficulty level and the market conditions.

But SEMrush helps you analyze your competition and helps you build backlinks to your site with the help of Backlink Builder.

SEMrush also helps you to discover the top traffic sources for your website and what type of audience is looking for you on the internet.

For a successful SEO campaign, you must be aware of your audience. Through SEO and Content Marketing, you can attract your audience and provide them with the content they are searching for.

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What is SEMrush? 

The Semrush product optimizes your website for search engines.

According to the company, Semrush is one of the most popular SEO tools globally and was developed by Oleg Shchegolev and Dmitry Melnikov in 2008.

A lot of information is provided by Semrush, which you can use to:

  • Research online searches to determine what people want
  • Make sure to create content that will increase traffic to your website
  • Find opportunities to build links
  • Your website content can be optimized to improve its search ranking by adjusting technical elements.

Semrush is a leading provider of software-as-a-service for online visibility management. More than 50 tools, add-ons, and products are available from Semrush to improve your site’s visibility.

This SEO tool includes search and content tools, social media tools, and market research tools along with data from over 140 countries and Google integration.

When it comes to their online presence, businesses that care about Semrush are a must-have. 


The numbers behind SEMrush:

  • 142 geodatabases are monitored for more than 200 million unique domain names
  • A total of 4 billion backlinks have been created 
  • Twenty billion keywords
  • The number of users who have tried Semrush has been over 7 million.

What is The SEMrush SEO Tool?

SEMrush is a leading SEO tool that helps you get to know your audience and build backlinks for your website.

When you want to find all the best keywords that are most profitable for you, you should get SEMrush.

When you want to discover your audience’s interest, SEMrush is the best tool for that. You can simply search for your targeted audience and find all the keywords they use for your business content.

Through the backlink analysis of SEMrush, you can understand what the best backlinks for your website are.

To find your audience, you can use content marketing tools like Content Marketing Suite that helps you to reach out to them.

You might want to use SEMrush for SEO for the following reasons:

#1. SEMrush has a unique and user-friendly interface, which is its strongest suit.

The interface is simple, clean, and straightforward. With it, you can do almost everything quickly and easily. The only thing that might take some time is the backlink analysis, but you should have some experience of it.

Besides that, it is much more efficient than other search engines like Google.

#2. SEMrush can help you to get to know your audience better

You can use the ‘Audience Insights’ feature to get to know your audience.

You can view the data of the country or region you choose from the drop-down menu. Your audience’s age, gender, and even interests can be viewed.

You can get the audience’s interests through the ‘Topics’ section. The results can be filtered based on the keywords they used most often.

The section lets you identify what the most critical topics your audience discusses regularly are. Moreover, you can learn about their favorite subjects.

#3. It’s the best tool for SEO

You can use the Keywords section to check what are your current keywords. You can use the ‘Keyword difficulty’ feature to find out how easy it will be to rank your keywords.

The ‘On-page SEO’ section lets you analyze your pages according to their ‘keywords.’

The ‘link’ section lets you find out the source of your backlinks, and you can get to know how many sites link to your site.

#4. Check out the statistics section to find out what is happening around your site.

#5. You can get great insights about your competitors

You can find out a lot of information about your competitors from the ‘Competitor insights’ section. You can view all the data in the ‘Overall,’ ‘Local,’ and ‘SEO’ tabs.

‘Keyword difficulty’ lets you see what the most difficult keywords for your business are. Additionally, you can review all your keywords.

#6. You can get insights into your domain performance.

You can analyze your domains in the ‘Domain overview’ section. This section shows you a lot of information about your domains, such as the number of backlinks, domain age, Alexa rank, and DA (Domain Authority) score.

The ‘Search traffic’ section shows you how much your site is searched in the search engines.

#7. Analyze your traffic sources.

The ‘Top referring domains’ section shows you all the referring websites and the number of backlinks that the website has received.

#8. This information can help you determine what keywords are used by your visitors to find your website.

#9. You can get insights into the visitors you receive.

The ‘Visitors’ section lets you know all the details about the visitors who visit your website. You can also view the details about your daily active visitors and how much time each one of them spends on your website.

#10. By tracking your traffic, you can learn where it originates.

SEMrush Platform

Semrush is a platform on which you can rank and monitor your target keyword. It’s a platform of on-page SEO that can be used for any business to monitor, assess, and improve.

It includes two tools — Keyword Explorer and SemRush Content. Keyword Explorer is an effective tool to help you find the exact keywords that are performing well and have a higher chance to rank and at the same time.

SemRush Content provides you an idea about what to add and remove from your site to improve the SEO.

In this post, we will explore how you can use Keyword Explorer and SemRush Content together for an effective and comprehensive strategy for digital marketing.

What are the features of SEMrush?

Keyword Explorer

Use Keyword Explorer to find the best keywords and start to rank in Google. You can also find the competition of the keywords in Semrush Content. It has a dashboard that allows you to see the monthly and daily rankings of the keywords.

Keyword Explorer also helps you find which keyword gets better traffic than the other keywords. You can also find the highest performing keywords by city or region, and at the same time, find the most competitive keywords to work on.

It also includes a tool named “Relevance Rate,” You can check your average, weekly, and monthly performance.

Keyword research tool

The keyword research tool Semrush is exceptionally effective. In addition, it will help you identify popular search terms by adjusting your bids for cost-per-click terms. 

Identifying high-volume keywords that quickly rank well for organic search will help you identify high-quality keywords to target.

It’s appropriate that Semrush’s Keyword Magic Tool is named after an essential keyword research tool. 

Using Semrush, you can use any keyword to create a list of related terms and see search volume, search trend, target CPC, organic keyword competitiveness, and SERP information. 

To make your research process more straightforward, Semrush categorizes the keywords. In addition to broad and phrase matches, you will find exact matches and keyword matches.

Keywords that you find to target can be exported for further analysis or uploaded to Google Adwords when you find them. 

Here are some of the features of SEMrush Keyword Explorer:

  • Search bar to search the keywords.
  • Semrush can be filtered by “Search,” “Rank,” “Date,” and “Relevance Rate.”
  • Semrush is an effective tool to rank and assess your target keyword.
  • “Relevance Rate” tool to find the best performing keywords and assess your results.

SEMrush Content Research

Use SemRush Content to find the best content for each of your target keywords. You can find topics in a topic feed, get ideas, and optimize content.

Semrush also has a feature to discover new topics using algorithms. You can find the topics and their keywords. You can also add and share these topics on Twitter.

Tracking Keywords for SEO

Your website will need to be tracked to determine how well it ranks your top keywords in search results.

Position Tracking of Semrush’s Keyword Ranking Tracker helps you monitor your position for specific keywords over time. You can also detect significant changes in your organic search position with the Position Tracking tool.

Semrush handles search engine optimization for you. Google automatically searches your keywords according to the level of subscription you choose. 

The Semrush in-depth report records your search engine results for each keyword.

It’s best to select a few keywords from the following list to improve results:

  • Search terms branded with a brand
  • Using short-tail keywords
  • Using middle-tail keywords
  • Using long-tail keywords
  • Different categories of keywords for products and services

Google Analytics, Google Search Console, and Google Ads provide reliable sources for finding these. Keywords can be tagged in Semrush, and the reports can then be filtered by category. 

By tagging and monitoring only your branded keywords, for example, you could increase conversion rates.

Your keywords’ Visibility Score will be displayed just like in the Semrush Position Tracking report. 

Visibility Scores are a summary of where your keywords are ranking each day, using 100 to mean you’re on top for all your keywords and 0 to convey that none of your keywords reached the top 100 results. 

Additional to the Visibility Score, you can view the average position and ranking distribution for your keywords.

Semrush records any Google search algorithm changes, which is a handy feature of this report. 

Competitor Analysis

Using Semrush, you can find out which websites compete most with yours in online searches, identify the keywords that outrank you, and learn about their online marketing strategies.

The plotting of competitors is based on traffic and keywords. Who are your online competitors? How can you find out? It can be done quickly and effectively this way.

It is possible to compare the most effective keywords on your website with those on your competitors’ websites. This analysis can be extremely useful in identifying keywords that rank well for your competitors but not for you.

Link building in SEMrush

Semrush’s link-building tool is one of its most impressive features.

Having other sites link to your site is similar to the process described above.

The success of any SEO project is largely determined by the number of linked-to websites, particularly if they are located on good quality, relevant sites.

Using SEMrush, you can build backlinks:

  • Knowing what your competition is ranking for, as well as who they are
  • Taking a look at your website’s content
  • Requesting the keywords you wish to rank for

It then generates a list of potential backlinks, or guest posts that it believes are worth approaching.

Additionally, you’ll have access to some extremely useful tools as well. From within Semrush, you can send outreach emails from your mailbox.

CRM-style tracking of each approach allows you to keep tabs on its progress.

Furthermore, Semrush also allows you to save outreach emails as predefined templates and provides email addresses for various websites.

All of these extras offer Semrush features far beyond its main competitors in the link-building department, and it’s probably Semrush’s strongest selling point.

Backlink audits

You can also perform a ‘backlink audit’ in Semrush to examine backlinks.  In particular, it’s meant to determine your site’s “site health” by assessing how toxic your backlinks are.

As part of a backlink audit, Semrush identifies spammy links, saved as disavow files that you can upload to Google.

By disavowing these links, you inform Google about the toxic links – and since Google penalizes sites with many low-quality links pointing to them, disavowing bad links can affect your rankings.

In the end, Semrush’s backlink audit tool is an important feature. You can easily prepare a Google disavow file using it since it identifies low-quality links quickly.

Alternatively, if you feel that Semrush has identified links as toxic over-zealously, you can safelist those links.

Domain analysis

An SEO project begins with some basic research into the domain. The objective here is to get a quick overview of the ‘quality of a domain from a search engine optimization perspective.

If you perform domain analysis on your website, you are mainly looking to improve your SEO. The idea is to determine whether it is difficult to outrank the competitors or discover ways to do that.

If you can do a domain analysis on a website, you may want to approach its owner to ask them for a link to your site since external links from high-quality sites can increase search volume and enhance your content’s search engine rankings. 

When you look at Semrush, you can easily analyze a domain’s performance in search results by entering its URL in the ‘domain overview’ section. 

Features of SEMrush

There are 28 tools included in all Semrush plans to help drive more web traffic to your website. A few features of Semrush are highlighted below.

Keyword Research

  1. KW Magic Tool
  2. KW Overview Tool
  3. Analyzing content gaps

Competitor Analysis

  1. Positioning map of competitors
  2. Competitor KWS
  3. Display and search ads of competitors

Position tracking for keywords

  1. Score of visibility
  2. Devices and geographies can be filtered
  3. Tagging keywords

PPC Advertisement Research

  1. An advertisement that appears in search results
  2. An advertisement for a product
  3. Ads displayed on the screen

A content marketing strategy

  1. This template is SEO-friendly
  2. Monitoring brands
  3. Tracking posts

Audit of backlinks

  1. Score of toxicity
  2. Discovery of backlinks and linking domains
  3. Types of links and anchor texts

Auditing the website

  1. Prioritizing SEO issues
  2. An assessment of the health of the site
  3. Comparison of crawls over time

SEO On-Page Checker

  1. On-page SEO ideas
  2. A feature snippets guide
  3. Benchmarking competitor companies

SEMrush Content offers the following features:

  • Discover new keywords, optimize content, and discover new topics with SemRush.
  • You can add new topics and create a topic feed to collect similar topics.
  • You can add hashtags and find the most relevant topics.
  • SemRush also allows you to create an audience in a topic feed.
  • “Topics” to discover new topics.
  • “Topics” to find the most relevant topics to add to a post.
  • “Topics” to add to a post. “High Performers” to find the top-performing content in a topic.
  • Creating an audience and following it is also an option. Your audience can be tagged and untagged.

Semrush is used to find keyword ideas, topics to write on, and analyze the most performing content. There is a free plan offered by Semrush, where you can use 15 keyword ideas per month. You can try Semrush to get your first insights.

After this, you can upgrade to the paid plan to get more keywords and ideas.

What is the Semrush Keyword tool?

The best tool to find keywords and keyword ideas in one place. You can also add related keywords to find good ideas and perform competitive analysis to find the best performing keywords.

Semrush Keyword tool is a crucial keyword research tool. To find the most relevant keywords for your website, you can use their Keyword research.

You can search for keywords and get up to 1,000 ideas per keyword. This includes information about the search volume, the keyword’s difficulty, and CPC to find good keywords.

Semrush keyword tool lets you track the trends of the search volume and clicks on the different keywords to know which are suitable for the business. You can use it to generate ideas, check out new keywords, and track what’s working best on search engines.

What is the SEMrush Content planner?

Semrush Content plan is used for content analysis. Semrush can be used to find the most relevant content for a topic.

To see the most popular topics, topics with keywords, and pages that are performing well. You can also find the pages with the most engaged visitors to a topic.

You can use the keywords that have the highest organic traffic from search engines to check the performance of your website.

Semrush Content plan is used to generate ideas, get insights and generate new content.

It can also help you know the most engaging pages and blogs to generate new ideas and topics.

How can I use SEMrush to find the best keywords?

Search engine marketing tool SEMrush makes it easy to locate relevant keywords for your niche using its keyword research tool. In addition to keywords in your niche, you can find keywords, not in it.

It can help you find the keywords that are the most searched but not in your niche.

It is also possible to find keywords suited to your audience. Furthermore, you can locate keywords that are performing well in Google and Bing searches.

You can use SEMrush Keyword Suggest to find the best keywords for your website. You can see the suggestions and search those keywords to see which are most relevant for your niche.

You can also find the most searched keywords in the niche, the search volume, the keywords ranking in the search engines, and find new ideas to find new topics and keywords for your business.

You can see the trending keywords for the last year, last three months, last month, and last week. Find out what’s trending in your niche and determine which keywords are most relevant to your audience.

How can I use the most of SEMrush?

You can analyze the performance of keywords, the competition, the difficulty level, and more to optimize your content. It can help you understand your keywords’ strengths and weaknesses.

There are more than 40 different tools in the search insights section. Find out how many searches have taken place for the different terms. Besides finding the keywords that best suit your audience, you can also find the most appropriate ones for your campaign.

You can use the suggestions to find new keywords and ideas. There are more than 300 different SEO tools in the SEO section. Additionally, you can compare the website to gain more insight.

In this section, there are many options for free and for pay. Additionally, reports can be exported and downloaded. If you know what needs to be done for your website, it can be improved.

You can get a high-level view of the keywords, competition, and niche.

Which SEO tool/software should I use?

If you own a business and want to increase sales, SEMrush is the best tool for you.

SEMrush is a tool that is useful for both small and large businesses.

Among the top tools to assess your business and your competitors and find data on top keywords, SEMrush is one of the best.

However, it is a bit slow to load the first time. It will not work at all times for your site, and you have to wait for some time.

SEMrush is one of the top tools that you can use for keyword analysis.

It is a tool that is great for both small and large businesses. SEMrush helps you to understand your business better.

In addition, you can see how many searches are made, the number of keywords, and more.

You can also get keyword suggestions to find new ideas for your business.

This is not just for SEO experts but also those working in search engine marketing. You can easily do broad and deep keyword analysis. SEMrush is easy to use and has a detailed dashboard.

SEMrush is a paid tool, but it is not a lot of money. You can start a free trial. You can use a premium version for some features.

What’s in the SEMrush toolbox?

This SEMrush tool can do an entire site audit and give a detailed review of a website. SEMrush analyzes the information from 100 domains.

All the keywords are listed in a table, including a search volume and competition.

You can find the backlink, top sites and see the SEO keywords.

SEMrush can show the keywords, but this is not the whole tool. It provides all the information that is required for a perfect website.

SEMrush will tell you the pages, keywords, tags, and more. You can find your competitors and get a detailed analysis.

What’s the best feature?

This tool analyzes the site and gets a full report.

In addition to providing you an overview of your website, SEMrush offers a few recommendations.

SEMrush will tell you all the information you need about your website. It is a simple tool and will let you do a complete site audit.

You can access all features of your website and take a comprehensive look at it. There are 100 domains that SEMrush analyzes.

You can view the site performance report to see how well your site is performing. Site audits provide insights into your website and all the details you need.

Full SEMrush Review: Price and Competition

Any digital marketer who manages organic or paid search can find Semrush to be a superb tool. This company, established in 2008, now has more than 7 million users and 660 employees.

A good choice for those looking for an affordable and professional tool to optimize paid and organic search is Semrush. 

You could buy this if you are primarily concerned with keyword research, competitive analysis, and tracking keyword positions.

Our recommendation is Ahrefs if you are looking to build links. When it comes to improving on-site SEO, DeepCrawl and Screaming Frog are excellent tools to use.

Pricing & Costs for SEMrush

A monthly subscription to Semrush costs $119.95. A user will pay $119.95 per month.

  • Semrush Pro Plan: $119.95 per month
  • Semrush Guru Plan: $229.95 per month
  • Semrush Business Plan: $449.95 per month

The Semrush monthly pricing is reduced by 16% for customers paying annually. In addition, the company offers two packages of add-on services: listing management for $20 per month and its Trends package for $200 per month.

SEMrush Pricing
SEMrush Plans & Pricing

SEMrush Pro Plan

  • There is a limit of 500 keywords for tracking keyword rankings.
  • Historical data isn’t available – you cannot see how competitors searched in the past.
  • Multiple targets are not possible – each device requires its project.

Semrush Guru Plan

  • A maximum of 1,500 keywords can be tracked.
  • Since 2012, historical competitors’ data has been included.
  • There is no product listing ad feature available in Business Plan.

Semrush Business Plan

  • Five thousand keywords are trackable.
  • Featured products can be accessed via a Product Listing Ad.
  • Included in Semrush access is the API.
  • Integration between Google Data Studio and data analysis.

Despite not being actively advertised, SEMrush also offers a free, limited version of its platform.

Semrush vs. Ahrefs

A lot of digital marketers use both Ahrefs and Semrush to manage their SEO campaigns. You can track keyword ranking, build backlinks, perform technical audits, and analyze competitive information with both tools.

The following features distinguish these tools:

  • Semrush makes it easy to research keywords and track keyword rankings.
  • You can build backlinks with Ahrefs and monitor your backlink profile with Ahrefs.

Besides Semrush, we also use Ahrefs at Report24. Nevertheless, if you have to pick between Semrush and Ahrefs, we recommend selecting based on the feature that stands out for you.

Semrush vs. AccuRanker

AccuRanker and Semrush are both exceptional solutions for tracking keyword rankings. In terms of features, these SEO tools differ primarily in the range of options they offer.

  • Using Semrush, you can track keyword rankings, conduct competitive analysis, analyze backlinks, and conduct on-site technical audits.
  • Tracking keyword rankings is the focus of AccuRanker. In this manner, AccuRanker costs half as much as Semrush.

For an all-in-one SEO tool, choose Semrush if you don’t have one already. Using AccuRanker for keyword rank tracking will be pretty satisfying if you need such a tool.


  • Using a keyword research tool, identify high-volume keywords to target SEO and popular search terms for paid campaigns.
  • Tools for identifying and spying on your top competitors’ online marketing tactics
  • Track your keyword ranking overtime on this excellent tool for tracking your site’s Google ranking


  • Screaming Frog and DeepCrawl provide the best on-page SEO audit
  • For backlink analysis, Ahrefs seems to be slightly better
  • Unlike free tools such as Google’s Adwords Keyword Planner, which is expensive

Semrush SEO Writing Assistant

The Semrush SEO Writing Assistant provides suggestions about optimizing your content based on keywords and geolocation information specified in your request. 

Using this software, content specialists, bloggers, and marketing experts can evaluate whether the texts they write or those written by external writers meet various content quality criteria.


Overall score – Provides a comprehensive assessment of the article based on metrics like readability, text length, and keyword density.

Readability score – This calculator determines the reading-ease level of your text using Flesch-Kincaid recommendations. A few sentences and word corrections will be suggested to you.

Target keywords – will show you how many, how difficult and how popular the keywords are.

Recommended keywords– which you should also include in your text, show semantically related keywords.

The tone of voice – ensure that the style of your writing corresponds with the level of formality.

Plagiarism – Make sure that your writer has created original content.

Linking – Make sure your links are working correctly.

HOW DOES SEMrush SEO Writing Assistant WORK?

  • Sign up or connect to Semrush for free.
  • Your content will be recommended based on your target keywords.
  • You must select the desktop or mobile device for the targeted location and device type.
  • Make a template for SEO content.

Does SEMrush SEO Writing Assistant Cost Anything?

You will need an account at Semrush to create an SEO content template to use the SEO Writing Assistant. You can save one recommendation set tied to a document forever with a free or professional SEMrush account. 

Only high-tier accounts are eligible to use Semrush Content Marketing Platform – regardless of their subscription plans.

Anyone with access to the post, such as your Content Manager, will view the SEO Writing Assistant interface using an SEO content template.

In Conclusion

Semrush allows you to track keyword rankings, competitor analysis, and competitive research all from one place. In a situation such as this, Semrush is the best service for you.

And Semrush is constantly upgrading its features and developing new opportunities for Webmaster. So we highly recommend SEMrush as an SEO tool.

If you want all-in-one SEO tools in one application, then Semrush is the best option.

We hope that you enjoyed our article on Semrush. Please let us know if there are any questions or concerns about Semrush in the comment section below. 

SEMrush FAQs:

Google Analytics or SEMrush: Which is better?

We differ in one essential way from Google Analytics in that Google Analytics analyzes your website, whereas Semrush analyzes another company’s website. We provide you with an alternative to getting into another site’s internal statistics since you cannot do so.

What are the methods of calculating traffic with SEMrush?

The estimated traffic is calculated during a month by multiplying the domain’s CTR “click-through rate,” which relates to the probability of the user clicking on that domain’s search result by its keyword volume and dividing the numerator by 30.

How does direct traffic SEMrush work?

A domain is accessed directly if users enter URLs into a browser’s search bar, save bookmarks, or access URLs via links from outside browsers such as PDFs or Microsoft Word documents.

If it is not a Social Media domain, referral traffic is traffic to a domain from another domain whose hyperlink links to that domain.

Google traffic – how can you check it?

Your Google Analytics account will help you see the sources of traffic to a specific page. You can start by signing in to Google Analytics and visiting Behavior » Site Content. 
It is possible to view the traffic sources of all the pages on your website, landing pages, or exit pages by selecting corresponding links.

Why should you use SERP marketing?

After submitting a search query, a search engine’s results page (SERP) consists of users’ results. In search engine results pages (SERPS), paid-per-click (PPC) advertisements are displayed alongside organic results.

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